Camo Collection
Wildcraft released a distinct line of backpacks sporting Camo prints. The communication brief was equally distinct - “Do not make the product stand out”. We took of to a dense forest in the Western Ghats, South India to create images with intrigue, where the bag almost Disappears into the background.
Agency: 22feet Tribal Worldwide, 2014
Creative Director: Ajay Ramaswamy
Photographer: Aneev Rao
Producer: Russ Peterson
WIKI
Campaign images for the launch of WIKI - a snazzy daypack range from Wildcraft. The idea was to bring urban flavour into the pictures by cleverly using styling elements and backdrops to let the product stand out loud.
Agency: 22feet Tribal Worldwide, 2015
Creative Director: Ajay Ramaswamy
Photographer: Aneev Rao
Producer: Nilma, Yellow Umbrella Productions