We partnered Infosys to launch their renewed brand positioning - Be More. The philosophy, represented by three dots (ellipsis) stand for three pillars of their business - automation, innovation and learning. Instead of using traditional channels, we launched the new identity using social media skins which are updated on a weekly basis. We extended the design idea to icons and short explainer videos that were used on digital platforms.
Agency: 22feet Tribal Worldwide, 2017
Creative Director: Ajay Ramaswamy
Design: Arjun Mulky, Nischal Masand, Lekha Shastry, Anoop Selvin
Writer: Clare Joseph
Business Lead: Asha AP